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 Direct
Sales
An Overview
by
Keith B. Laggos, Ph.D.
The Most Comprehensive Book on Direct Sales, MLM and Network Marketing!
Learn:
The benefits of direct sales
How direct sales compares to other distribution channels
Industry Terms
Advantages of direct sales
The important role product plays
The history and legal environment of direct sales
The marketing methods used in direct sales
- personal sales
methods including 1-on-1, home meetings, party plans and opportunity meetings
- telephone and mail solicitations
- mass media, print and
electronic
- direct sales and technology
The importance and methods
of customer service and followup
How compensation plans work, their advantages and disadvantages
- traditional direct
sales plans
- Uni-level and Matrix
- Stairstep/Breakaway
- Binary and hybirds
Product distribution issues
Current issues affecting companies and representatives
About industry associations
About international expansion
About current and future trends
This is the First
Comprehensive College Textbook on the Direct Sales Industry and is the book
universities are using now!
Retail Price: $119.95
ORDER NOW and pay
only $79.95 plus $7.95 S&H!
Call 866-430-4422
(toll free)
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