What Do You Expect?

"Steps to success for your direct sales business"

by
Jay Leisner
President, Sylvina Consulting

In life, it is said we often get what we expect.

If we expect to fail, we often will. If we expect success, we are much more likely to obtain it than if set our expectations low.

The same logic applies to the efforts you put forth to create, launch and grow a direct selling or network marketing company.

Whether yours is an MLM business, a home party plan business, or an affiliate opportunity, your expectations will play a large role in your success.

What do you see?

If you can envision the result of your efforts, you are more likely to get there than if you can’t see where you’re going.

To develop a vision, you will need a plan. A plan for a direct selling company is similar to a plan for any businesses. However, there are unique aspects of planning when creating or growing direct selling companies.

Your plan needs to include considerations for your company recruiting strategies and the methods you’ll use to measure your results. These are but two of the things you need to include in your plan; there are many others.

Do you know everything you need to know?

Most folks who launch direct selling companies and most of the people they hire as well have not worked previously inside a company like their own. This reality puts limitations on understanding everything you need to know.

If you don’t know all of the questions, how will you get the answers?

What do you expect?

If you expect success but don’t know everything you need to know, how do you expect to get that knowledge?

Contrary to popular opinion, getting outside help from a consulting firm with experience in the direct selling world is a necessity, not a frill.

Conclusion

Set high expectations for yourself and your company. Plan for and expect success. Increase your odds by obtaining advice from those who traveled before with others in your shoes.

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Jay Leisner is the president of Sylvina Consulting (www.sylvina.com). Sylvina provides business development and technology consulting services to all direct selling companies, from startups at the concept stage to large multinational firms. As of December 2005, Sylvina Consulting has assisted more than 150 companies.

For a complimentary 30-minute consultation or to request information on launching and growing a direct selling company, visit www.sylvina.com or contact Sylvina Consulting directly at 503.244.8787.