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August 25, 2003
Volume 1, Issue 10

 

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  In This Issue...
  
  - Partner Spotlight: Customer Service = Customer Loyalty
    - Special Report:
Internet Marketing Basics
             Part 1:
Preparing Your Website for Search Engines
    -
Privacy Policy

This issue is sponsored by:
  Partner Spotlight

Customer Service = Customer Loyalty
by
Jay E. Leisner
Sylvina Consulting

“I have to tell you,” my friend Elaine said to me. “The customer service I received today when I called the home office was downright amazing.”

“Really?” I asked.

“Yes, I’m so pleased,” she continued. “I just have to tell everyone about it!”

“Okay, tell me,” I replied.

HOLD THAT THOUGHT.

“That’s it. I’m done,” I said to Larry.

“That bad, huh?” Larry inquired.

“Worse,” I said. “This company has no idea of the meaning of customer service. First, they send me a commission check that is all wrong. So, I call them to get it right. I’m already upset.”

“I would be, too,” Larry interjected.

“When I call, they put me on hold for about 10 minutes. Then, when they finally talk to me and I explain how they paid me wrong, they tell me I need to write it all down and send it to them by fax to the Commissions Department. They have absolutely no value for my time.”

“Makes you want to put your energies into something else, doesn’t it?” I asked.

“You bet and that’s exactly what I’m going to do.”

***

When it comes to customer service, direct selling and network marketing companies face a volunteer army of a sales force who can pack their bags and join another business opportunity company at a moment’s notice.

To minimize flight, astute companies realize that customer service is about not only how companies react to customer requests, but also how proactive they are to promote loyalty...more.

 

 Special Report

Internet Marketing Basics

Recently, one of our most important clients asked us for some advice on getting their Website noticed on the major search engines. We spent the better part of an hour providing some basic insights on this topic, which as it turns out, is the basis for the next five articles in this section of the monthly newsletter. Although Prodigix is by no means an authority on Website optimization, search engine submissions, and Website ranking strategies, we believe that over the past two years we have learned a few things that might be of help to our clients.

Part 1

Preparing your Website for Search Engines

You can have the ugliest site ever created and be in the top ten on a major engine. Search engines use "spiders" to scan your website so it can be indexed and ranked. The only thing that really matters here is that your site text, especially your home page, is rich in keyword phrases (the phrases people are searching for in the major search engines like Yahoo.com and Google.com), the TITLE and META tags (HTML code in your Web pages) that describe the content of the page, and a Site Map. Here are six things you can do to prepare your site:

1. Keyword Phrases - write down 10 keyword phrases that define your company or product offering. The more specific and unique that your product or company is, the easier it is to come up with these words. Think about your target audience and the keywords that they might enter into the search engine to find you. If you're not sure what phrases are going to be the most popular, you can use this great FREE tool found at http://www.wordtracker.com.

2. Body Text - Make sure that the most important keyword phrases appear in the main body text of you home page. The search engines compare this body text to your TITLE and META tags, then rate your page on how well these compare (among other things).

Go Here to view the rest of the article.

Next Month: Part 2, Submitting to Search Engines

For more information, please contact

sales@prodigix.com

or, call 1-866-430-4422

 

  Privacy Policy
 

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