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Previous
Articles
Part
1: Preparing
your Site for Search Engines
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Internet
Marketing Basics
Recently,
one of our most important clients asked us for some advice
on getting their Website noticed on the major search engines.
We spent the better part of an hour providing some basic insights
on this topic, which as it turns out, is the basis for the
next five articles in this section of the monthly newsletter.
Although Prodigix is by no means an authority on Website optimization,
search engine submissions, and Website ranking strategies,
we believe that over the past two years we have learned a
few things that might be of help to our clients.
Part
2
Submitting
your Website to Search Engines
Once
you have finished preparing your Web pages with keywords,
META tags and TITLE tags, and a Site Map (see last month's
article here),
you are ready to submit to the Search Engines and Directories.
Most
Search Engines/Directories are set up to receive automated
site submissions, while a few others require a manual submission.
Some are free others are not. Yahoo!, for example, requires
a $299 fee to list you in their Directory for one year. However,
most people never view Yahoo's Directory, but view Yahoo's
default Web site results instead. Yahoo! used to index their
own Web results, but now they use Google's! The Google
search engine is the single most important engine to be listed
on, and it's free.
If
you want to submit your site to hundreds of search engines
at a time, we recommend the following products/services:
1.
www.selfpromotion.com
- Prodigix has been using this submission service for nearly
two years now. What's amazing is that the owner of the site
offers the service for free, then if you like it, he simply
asks you to pay whatever you think it's worth! If you pay
him $10.00 or more he'll keep your data stored for one year,
plus you get access to other Web optimization articles and
tools. He'll also give you tips on manually submitting to
Yahoo! and others.
2.
AddWeb
Website Promoter - $69.99 - This software tool
is worth every penny. In addition to helping you submit to
the search engines, it helps you analyze your Website to maximize
your keywords, links, and other critical features. With a
click of a button, you can see how your site ranks in search
engines, the number of other sites that link to yours (this
is important - we'll talk about this next time!), and other
important statistics to help you optimize your site.
Next
Month: Part 3, Cooperative Linking Strategy
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