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Contemporary
Nutrition had one goal in mind - Increase Sales.
This
meant:
- More
Product Exposure
- Higher
Customer Retention
Having
already found success using radio advertising, Contemporary
Nutrition (CNI) looked to Prodigix, and its media
partners, to help them structure a successful Internet
marketing campaign (more exposure) and customer rewards
program (customer retention). The solution:
- Establish
an affiliate program with other Web sites, and drive
customer site visits by giving away a 30-day FREE
trial of Sweet Jubilee, CNI's pilot product!
- and,
set up a Member Rewards program to encourage customers
to tell their friends about the product -- pay them
a commission for referred customer sales up to three
referrals deep!
Because
CNI uses Prodigix Office Automation technology, the
ordering and commission tracking is automated - this
marketing effort takes minimal CNI man-hours and the
order processing takes less time than before!
To
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