| You’ve
probably spent money on traditional Internet advertising,
and not achieved the results you hoped for. Like many
marketers of small and mid-sized businesses, you most
likely don’t have hundreds of thousands of advertising
dollars to spend every month. Most of us are in a
vicious cycle of no money to advertise so there aren’t
sales to generate money for more advertising. Performance
Advertising breaks this cycle, enabling you to only
spend advertising dollars for measurable results and
sales.
What
does this mean? It means that the only checks you’ll
write for advertising expenses will be for actual
sales generated, qualified telemarketing leads who
are waiting to hear from you, or permissioned leads
expecting email from you.
Essentially,
you should no longer pay for advertising that does
not guarantee some type of result. In the best case
scenario, that means every advertising dollar guarantees
a sale.
How is
this different than affiliate marketing? Affiliate
Marketing uses similar principles of pay-per-sale,
but occurs on a micro-scale. It deals with interactions
between the advertiser and the individual affiliates.
Performance Advertising operates on a massive scale,
making it possible to drive tens of thousands of transactions
with relatively few interactions and relationships
with publishers and affiliates.
To
continue reading about the Power of Pay For Performance
Advertizing , click
here. |
