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Are
not
buying habits what drive every commercial venture?
Over the years the buying/producing habits of the
general populous has formed and shaped economies and
even complete societies from the dawn of time.
For
thousands of years people would gather at centralized
street markets to buy, sell and barter for the things
they needed to survive. As the industrial age came
about masses of people were populating larger cities
and street market gave way to downtown shopping districts.
Then came the baby-boom generation where the urban
population started to move out of town to the suburbs.
This brought about the birth of the shopping mall
and grocery stores. In the eighties and nineties,
superstores were all the rage, offering a mind boggling
assortment of merchandise that had never been seen
before under one roof. As we entered the technology/PC
age, the Internet fast became the future of all buying.
The
100 billion-dollar question is “What is next?”
Well it is painfully clear to all that bet their fortunes
on Internet/tech stocks in the late 90’s that
e-commerce, though still a force would not be the
next evolution of buying. Most surveys conducted regarding
Internet shopping pointed to two painful realities
that e-commerce did not offer; first is it lacked
personal one on one service and second, most people
liked to touch the merchandise they were buying.
“what
is next?”
Certainly
e-commerce is still a powerful tool for buying and
selling and is a channel of distributing products
and service that can not be ignored. It is with that
in mind that the answer to the question “what
is next?” is revealed...more.
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