Misconception to Missteps

Let's start by just laying some groundwork about Not-For-Resale programs in general, and the Japanese market overall.

• Japanese Market.  As everyone knows, the Japanese market a HUGE nut to crack.  Potentially confusing, mysterious—even frightening—but HUGE, just the same.  There are many successful local Japanese network marketing companies, but even so, Japan is probably the single most important non-U.S. market for a network marketing company to penetrate if they have any hope whatsoever of becoming a truly global powerhouse in their respective fields.  We all know of several of the largest, most successful companies that have been built largely on the backs of their Japanese operations and continue to get the majority of their sales in Japan.
• Not-For-Resale (NFR).  That's exactly what it is—NOT FOR RESALE.  If anyone tells you that you can set up a NFR or personal import program just to get goods into Japan (or any other country for that matter) but that once the goods are received customers can do whatever they want with those goods, THEY'RE WRONG.  These goods cannot be resold and are for personal consumption only.  But that doesn't mean you can't build a multi-level recruiting organization.  More about this later.
• On the Ground (OTG).  This is the where you have complete local Japanese operations that probably include full product localization (potentially including reformulization, etc.) and registration, customer service, warehousing, marketing support and potentially even manufacturing in country. 

So what are the biggest misconceptions about Japanese NFR programs?

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